Marketing

It is everything you do to identify, attract and keep a customer. It’s developing a name, an identity and ultimately a brand. It’s establishing a trust between you and your client. And it means capturing a sacred place in the mind of a customer that with constant attention is virtually impossible to erase.

At the Dawson Marketing Group our focus is simple. To provide marketing solutions that instill your name, product or service in the mind of your best clients. And to develop the essence of your brand through an integrated mix of communications that conveys who you are and what you do to the clients that matter most.

Market Research

The best marketing results are achieved through a complete understanding of the customer. Who are they? Where are they? Why should they care about your product or service? And if they did learn about your offering, why should they buy or use what you have to offer? Uncovering the answers to these and related questions will provide the foundation for developing the appropriate marketing response with the highest potential for success.

SERVICES
Market Information / Product Evaluations / Customer Research / Brand Assessment / Internet Surveys / Concept Testing / Positioning / Customer Satisfaction Survey's / Market Segmentation & Analysis /
Sales and Market Studies

Brand Identity

The power of a mark cannot be understated. The marketplace, and specifically customers, look for a distinctive symbol and identity that speaks to their needs with a clear, unwavering message. A distinctive logo conveys a solid trust, an expectation on the part of the customer for a specific level of performance and result.

The complement to a logotype is the successful extension and integration of a mark with all facets of a business and its operations. This includes sales information, internal and external marketing, product packaging and all means of communications for a brand.

SERVICES
Corporate and Brand Identity / Business Logotypes & Marks / Brand Integration from Mergers & Acquisitions / Corporate Identity and Standards Guides / Logo Testing & Assessment / Packaging /
Trade Dress

Marketing Communications

In a world where the average consumer is exposed to over 3,000 marketing and promotional messages daily, it takes an uncommon mix of communications to cut through the clutter. It takes knowing the customer and realizing that yesterday’s approach may not be the best way to reach them today or tomorrow.

As a full-service agency, we develop comprehensive marketing and advertising campaigns to launch new products and services, increase sales, create awareness and enhance business performance. We do this by emphasizing an integrated approach to marketing that utilizes a mix of tactics to reach an audience with a strong, convincing message. It means looking at communications from a customer perspective and developing a dialog, as well as a relationship. And it means delivering a return on investment, not merely spending a budget.

SERVICES
Media Planning & Buying / Sales Promotion / Direct Marketing / Public Relations / Special Events / Web Marketing / Advertising

Exhibit Marketing

In the realm of trade shows and exhibits, it is important to realize that over 80% of attendees will buy a product or service exhibited at a show within 12 months. That means exhibitions can be a powerful means of generating sales for a company or business, assuming you do your homework and plan accordingly.

As trade show experts, we have managed displays and exhibit programs at hundreds of shows ranging from business conferences and regional association events, to national trade shows and international exhibitions. Our exhibit-related services are extensive including the development of trade show strategies and marketing programs, the design, construction and management of custom as well as modular exhibits, booth rentals for any situation, the design of booth graphics and more. If a need is show-related, we can handle it.

SERVICES
Live “In-Booth” Presentations / Exhibit Marketing Strategies Pre-Show Direct Marketing / Exhibit Management / Booth Rentals

Special Events

Whatever the occasion, a new product rollout, national sales meeting, business celebration or other event, we have the talent and proven resources to make your event a success. And whether your needs are simple or complex, we can manage every detail from concept to applause.

Among the events we’ve created and produced: a national sales meeting for 400 stockbrokers; a worldwide manufacturing meeting for international plant managers; a major fashion show and entertainment spectacle for 4,500 convention attendees; a rock band performance and casino night on the banks of the Mississippi River; and a consumer exposition that attracted more than 150 exhibitors and 20,000 attendees to a first-time show.

SERVICES
Event Marketing & Promotion / Creative Concepts / Event Planning